![comedy video shorts comedy video shorts](https://i.ytimg.com/vi/CsEwyvrS80w/maxresdefault.jpg)
![comedy video shorts comedy video shorts](https://i.ytimg.com/vi/ccRLeE8G2sQ/maxresdefault.jpg)
If your meetings are filled with laughter and mirth, you’re on the right path. But un-funny people never do.) The person directing your video should have the same taste in humor as you and your team. There is nothing funny about long windedness.įunny people make funny videos (most of the time, anyway. There’s no faster way to kill a joke than to beat it into the ground. Grab their attention, make them laugh, and leave them laughing. ‘Brevity is the soul of wit’ or so says Billy, and boy is he right. Believe it or not, the same goes for a marketing video. Your cast needs to be universally charming-did I mention funny, too? Hollywood stars earn ridiculous amounts of money because the success of shows and movies rides on their backs. Make sure you’re not the only one enchanted by this person. It’s that important.Īlso, share audition tapes with trusted team members and friends. I tell clients to not rush this phase, even if it means pushing back their deadlines. This is no place to skimp-make sure you have the budget and the time to find the correct cast. It will make or break your marketing video (which is why I tend to jump up and down when I talk about this). In this case, dry is good.Ĭasting is the most important aspect of the production process.
![comedy video shorts comedy video shorts](https://i.ytimg.com/vi/ubGOQs6HCdY/maxresdefault.jpg)
So avoid the over-the-top performance, the ‘on the nose’ music, and the over-stated dialogue. Telling them when and where to laugh only cheapens the joke and makes it a groan fest instead of generating actual laughter-which is, after all, the sound you are looking for. Granted, this is a personal preference (and my own brand of comedy), but I think it’s fair to say that audiences prefer to judge for themselves whether something is funny or not. Our team played with that and created a few ridiculously long acronyms that had team members giggling while learning important safety lessons at the same time. Case in point: I recently created a safety training video for a large beauty company with an internal tendency to overuse acronyms. When creating an internal company video, for example, talk to multiple employees to find out what’s funny team-wide and company-wide. Once you know who it is you are talking to, get in their heads.
#COMEDY VIDEO SHORTS TV#
Who is the audience? How old are they? What do they care about? What makes them laugh on YouTube, network TV and Comedy Central? Make sure that what you are creating lives in a similar genre, in both tone and style. Yet what is hilariously funny to some elicits crickets from others. This applies to any communication effort, comedic or not. The following seven elements have proven to be successful in ensuring some laughs and diminishing-even banishing-every marketer’s deeply ingrained fear of ‘cheese.’ After all, there is nothing cooler than funny. But there are ways to reach your audience and gain their attention and admiration through humor.
![comedy video shorts comedy video shorts](https://i.ytimg.com/vi/T9S3BQ5rTL4/hqdefault.jpg)
The danger that lurks for your marketing team is that the effort will come off as cheesy or campy, and that probably scares you. Just ask any stand-up comedian who has bombed in front of an audience.